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Peter Harris

Creative Director

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If you know anything about Guy Fieri, you know he says stuff like “buckle up those taste buds!” He wants to transform the way you eat. For the launch of his 9 Flavortown sauces, we decided to take that transformation straight to the sauce aisle in the grocery store.

We leaned into his tailgate at the Super Bowl in New Orleans. It’s the biggest tailgate party at the Super Bowl every year.

Case study below

 

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